Eksplorasi Konseptual Dan Aplikatif Aspek Kehumasan Dalam Tata Kelola Pemasaran Instansi Pendidikan Berbasis Islam

Joko  Prihantoro; Rustam  Ibrahim

Authors

Joko Prihantoro Universitas Islam Raden Mas Said Surakarta, Surakarta, Indonesia
Rustam Ibrahim Universitas Islam Raden Mas Said Surakarta, Surakarta, Indonesia

Keywords:

Islamic School Public Relations, Educational Marketing Management, Public Relations Strategy, Institutional Image

Abstract

Conceptual and Applicative Exploration of Public Relations Aspects in Marketing Governance of Islamic-Based Education Institutions

This study aims to deeply analyze the integration between the theoretical framework and the practical implementation of public relations functions in marketing strategies within the Islamic education ecosystem. The author employed a qualitative, library-based research design, where data sources were collected through systematic documentation techniques. The information processing process employed a content analysis approach. To ensure the reliability of the findings and minimize interpretational distortions, verification procedures were conducted through triangulation of sources, repeated literature reviews, and the integration of constructive input from experts/supervisors. This study successfully synthesized the fundamental foundations of public relations, encompassing several crucial points, including: 1. The historicity and urgency of the growth of public relations management. 2. The basic principles and philosophy of public communication. 3. The strategic orientation of public relations activities. 4. The functional capabilities and the urgency of the role of public relations practitioners. 5. The connection between public relations variables and the marketing effectiveness of Islamic schools. 6. Public relations managerial procedures in mitigating obstacles to promotional programs for Islamic educational institutions

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